CREATIVE DIRECTOR
BRAND DESIGNER
& STRATEGIST
I believe that a brand’s success is supported by its ability to tell inspirational, engaging, and relatable stories-both visually and verbally.
This is where I play.
Hello, I'm Bradley Armstrong
View Work
Clients
Current - 2021+
As a Brand Designer with over 18 years of experience, I've been able to explore the many different realms of design across an array of many different businesses. From video games to online education, I've acquired unique experience on how design is used to achieve business-level goals while maintaining the importance of great craftsmanship.
My journey now takes me deeper into the world of Brand Strategy. By developing the foundational ideas that help businesses support their product, I am able to support brands in their quest to tell their story to the world in unique, powerful, and relatable ways.
Former
MasterClass 2015 - 2020
2015 Senior Brand Designer
Marketing Design Lead
Internal Brand Strategy
2017 Brand Art Director / ACD
MasterClass Photography Lead
I built, scaled, and managed the entirety of the MasterClass Photography process. By managing a team of highly skilled photographers and retouchers, all with unique styles, we crafted an industry-leading aesthetic that is still being imitated by brands all across the world.
Email Product and Design Lead
Developed and implemented key strategies and design components for the entire email ecosystem. From abandon cart followups to lifecycle engagement campaigns, this system was able to scale to provide potential and existing customers with customized and unique emails every single week. From its cultivation to its current state, we saw email become a consistent driver of over 14 million dollars in yearly revenue.
Marketing Design lead
Creative Team Manager
MasterClass Rebrand
MasterClass Live